ABOUT

Ashley

Ashley guides and helps grow businesses, increase profits & create a world class teams using 25+ years of experience in the industry.

EXPERIENCE & CREDENTIALS

Why Work With

Ashley Chivers Set up ALC Business Coaching Ltd in April 2024 to work with clients in the Roofing industry.

Expertise & Experience

Ashley Chivers spent over 12+ years in the Roofing industry, working at C-Suite level for several well known Roofing businesses.

Accredited Profit Coach

Now, as a fully accredited Profit Coach, Ashley specialises in helping business owners find the hidden profits and untapped opportunities in their organisations, put the best systems and processes in place to ensure everything runs smoothly, and create a long-term strategy that builds a robust company and secure future.

The way Ashley works

Enjoy Your Business

To stay in the business, driving it forwards spending just a couple of days on it a week - at most) because business is in your blood.

Sell Your Business

To be able to sell your company to the highest bidder because it's such an easy organisation to manage.

Hire Someone To Run It

To hire an MD to run the business for you whilst you enjoy a passive income and live the lifestyle you desire.

BACKGROUND & STORY

Ashley's Story

MY BACKGROUND

Cut me in half, and you'll find the word people throughout my core.

With 25 years in construction and 12 years leading at board level, I’ve built and transformed sales, operational and commercial teams by combining clear strategy with a people-first leadership style. My experience has shown me that when you align culture, clarity and accountability, businesses unlock their true potential.

GROWING A BUSINESS

A consistent and strong track record for delivering results.

Whether driving £6m sales growth and market share gains for a national manufacturer or delivering £12m and £10m year-on-year increases at SIG alongside 1% margin improvements that generated £4.5m and £4m in additional gross profit, I’ve proven that even challenging markets offer huge opportunity. When people are aligned, confident and supported, real transformation becomes possible.

BECOMING A COACH

I Know The Obstacles You Face

As a coach and former MD and Sales Director, I’ve faced the same challenges my clients face — pressure, uncertainty, team issues, growth plateaus and the weight of delivering results. I now use that real-world experience to help leaders cut through the noise, regain control and realise what their business is truly capable of.


Use a proven 9 Step system to turn overwhelm & overwork into a business that is a money making machine that runs itself.

CONTACT

07305 921471

Knowle, Soliull England B93 9QH

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